Driven by a love of local food, Square Roots is cultivating the future of urban farming.
In the parking lot of an old factory in Brooklyn, a cluster of industrial shipping containers has become the unlikely headquarters of a locavore revolution.
Inside each container, vertical rows of leafy greens and herbs flourish under the glow of photosynthetic fuchsia lighting. Water for the hydroponic growing system comes courtesy of a nearby fire hydrant, and the farmers nurturing these non-GMO, pesticide-free crops are hip, young New Yorkers with a passion for fostering community through locally grown food.
Welcome to Square Roots, an urban farming accelerator hatched last year by CEO Tobias Peggs and business partner Kimbal Musk (the brother of Tesla CEO Elon Musk)…